My Financial Life “MFL” – Website

Design / Other / Web

Project Description

When My Financial Life asked us to get them a better conversion rate on their website, we compared their existing site to other sites to establish what users were responding to. A great deal of focus and consideration was given to the UX as well as the information given on the site. We established that it was not only vital to have a clean, concise website with clear visual cues on registration and login, but also to clearly demonstrate the value offering of the product.

PROJECT RESULT

The new site design and navigation drastically increased acquisition and signup rates online.

Client Nedbank

Publish on October 2013

Skills User Experience, Strategy, Workshops, Conceptualisation, Design of Creative, HTML.